How it works

We don't read what a site claims. We check what it does.

AO turns a business website into a set of facts an agent can rely on. Here is every step, from the first visit to the answer an agent receives.

01

Choose the sites

We start from public ranked lists of websites and keep the businesses whose pages show real signals: a catalogue, a quote request, a booking form. During the pilot we focus on Zürich so the index becomes dense enough to answer real questions.

  • Sites that forbid crawling in robots.txt or their terms are skipped.
  • Stores hosted on large shop platforms are left out for now.
  • Each site's owner can opt out at any time.
02

Visit like a careful person

Our crawler opens a real browser and moves through the site the way a person would: it finds the search box, opens a product, looks for a price. It reads the page structure that screen readers use, so it sees what is actually there, not what the code suggests.

  • Signed identity, so site owners can recognise us.
  • A slow, fixed pace per site.
  • It never submits anything that creates an order, a booking or an account.
03

Prove it twice

A single success can be luck. So every action is repeated with a different input: a second search term, a second product page. Only when both runs reach the expected result does the action count as verified.

verified by crawl

We performed it twice and both runs worked.

observed in public files

The site states it in its own markup or files. Useful, but not tested.

04

Turn evidence into facts

Fixed rules, not guesses, turn what the crawler recorded into structured facts: which actions work, where a business is based, where it ships. Every change is reviewed before it enters the index, and each update becomes a new numbered version.

  • Same evidence in, same facts out, every time.
  • Personal data is redacted from everything we keep.
  • German and French pages map to one English vocabulary.
05

Answer agents

Agents ask AO in plain language or with filters, over REST or MCP. Each answer lists businesses that match, the actions they support, and how we know: the evidence class and the index version behind it.

  • Verified actions rank above stated ones.
  • A query can be repeated against the same version.
  • Businesses also get standard agent files to host.
06

Stay current

Websites change. Sites are visited again on a schedule, and every fact carries the date it was last confirmed, so an agent can tell fresh information from old.

  • Facts that stop working are removed in the next version.
  • Older versions stay available for audit.

See what this means for your business, or for your agent.

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